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Our displays at Kruidvat and Trekpleister

Kruidvat and Trekpleister like to surprise their customers with original and sharp offers. XCJ produces displays for suppliers of Kruidvat and Trekpleiser with whom the needs of their customers are priority. We have been working with the specifications and corporate identity of Kruidvat and Trekpleiser for years. Our displays always stand out and tempt, they fit in with the store image and we ensure that the campaign communication is clear to the customer at a glance.



  • Height, including top card: 143cm
  • Width: 40cm
  • Depth: 40cm

At Kruidvat and Trekpleiser the displays can be designed creatively, within the framework of the drugstore chains. As long as the displays are within the permitted dimensions, they can be different in shape. The floor displaysare not allowed to contain side flaps because of loss of sales. XCJ makes sure that the consumer price together with the product description and content is communicated on the shelf of the display. We are familiar with the mandatory seven elements of the corporate identity and always place the barcode on the inside of the displays so that the correct product can be placed quickly.

Shelf display

Format Kruidvat:

  • Width: 98cm
  • Depth: 32,5
  • Height: 15cm
  • Height top card: 15cm
  • Format Trekpleiser:
  • Width: 65cm
  • Depth: 23
  • Height: 20cm
  • Height top card: 15cm

We also produce half shelf displays for non-industry production in the “promotion meter” shelf.

Kruidvat and Trekpleiser deploy shelf displays when giving a premium, introduction or special promotion. XCJ takes care of the obligated price indication on the bottom edge of the shelf display. We also give the removable top card a striking design that can be combined with the corporate identity of Kruidvat or Trekpleiser. Our displays suit in the store image, but stand out enough to attract the attention of consumers.

New meter display:


  • Width: 49cm
  • Depth: 20cm
  • Height: 20cm
  • Height of top card: 12cm
  • Height shelf edge: 5,5cm minimum

As a supplier you want new introductions to get the attention they deserve To do this, Kruidvat and Trekpleiser use the new meter in which products are displayed with high discounts (+/- 50percent). The duration of the new meter price is 4 weeks At Kruidvat the new meter is always placed on a platform on which two displays are placed back-to-back. XCJ delivers the 2 displays according to the specifications. We provide striking artwork in which the consumer price is clearly visible.



  • length: 65cm (from top of top card to bottom product on clip strip)
  • Width articles horizontal: max 10 cm
  • Top card: 9,5 x 8cm

Clip strips at Kruidvat and Trekpleiser are used for second placement in order to stimulate impulse buying or as a presentation option for small in/out products. These are low priced and small products which are suitable for a wide audience. A clip strip can contain a minimum of six and a maximum of twelve products and the duration is four weeks. XCJ designs the clip strips according to the specifications, with the price listed on the top card and in the drugstore’s corporate identity.

Hotspot display

XCJ designs and produces hotspots for suppliers in various categories at Kruidvat and Trekpleister. Hotspots are reservable in different product groups, each with their own specifications.

  • OTC
  • VMS
  • Facial care
  • Fragrances
  • Baby
  • Hair styling, body care, deodorant and bath & shower

Fragrance’s hotspot

Example format display container

  • Width: 98cm
  • Height: 18cm, including top card
  • Depth: 20cm

Kruidvat offers the possibility for a fragrance hotspot, in which a display is places (a whole or half meter) on the best position in the fragrance shelf. A maximum of three items can be presented per facing. XCJ designs the display following the specifications (such as the description of the article and barcode on the bottom) and in the Kruidvat house style, with possibly a communication block for extra attention value.

OTC and VMS hotspots

Format(WxHxD in cm)

Display box:

  • Width: 40cm
  • Height: 14,5cm, including products
  • Depth: 25cm

Communication strip:

  • Width: 39,7 cm
  • Height: 8,3cm

Shelf strip

  • Width: 46,1cm
  • Height: 3,8cm

Kruidvats OTC and VMS hotspots at Kruidvat offer space to a maximum of two variants of one brand. The products in these hotspots change every three to six weeks. The hotspots consist of a display bin, shelf strip and communication strip on which important information can be placed. For OTC articles, XCJ also provides the obligated disclaimer: self-care medication, ask (assistant) pharmacist for advice. The content of both the OTC and VMS hotspots change every three to six weeks.

Permanent OTC display

Format of shelf displays

Display box:

  • Width: 50cm
  • Height: 15cm
  • Depth: 23cm

Top card OTC display

  • Width: 49,5cm
  • Height: 30cm
  • Depth: up to 0,5cm

The permanent OTC displays of Kruidvat and Trekpleiser can be filled with yourself care products. For example, a combination of season related products (flu or hay fever). The permanent display with top card holder consists of 4 shelf displays and they have enough space to communicate important product information. XCJ designs the display bins and top card according to the required seven elements of the corporate identity of both drugstore chains.


display box

  • Width: 98cm
  • Height: depending on the products
  • Depth: 43cm

Communication blocks

  • Width: 20-25cm
  • Height: depending on the products
  • Depth: 43cm

Top card

  • Width: 98cm
  • Height: 40cm

KrKruidvat offers the possibility to place a shelf display at one meter in the heart of the diaper area. This hotspot for your products in the baby category can be used to provide information about for example new introductions or to place folders and brochures. A top card is mandatory and can give more information on the communication strip. XCJ designs and produces the displays for the baby hotspot according to the specifications and takes the required 7 elements of the Kruidvat into account.