{"id":6932,"date":"2022-01-28T10:05:49","date_gmt":"2022-01-28T09:05:49","guid":{"rendered":"https:\/\/xcj.nl\/our-displays-from-kruidvat-and-trekpleister\/"},"modified":"2023-02-06T15:44:51","modified_gmt":"2023-02-06T14:44:51","slug":"our-displays-from-kruidvat-and-trekpleister","status":"publish","type":"page","link":"https:\/\/xcj.nl\/en\/our-displays-from-kruidvat-and-trekpleister\/","title":{"rendered":"Our displays from Kruidvat and Trekpleister"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-header ugb-header ugb-7225681 ugb-header ugb-header--v3 ugb-header--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-7225681.ugb-header{min-height:250px;background-image:url(https:\/\/xcj.nl\/wp-content\/uploads\/2021\/09\/hotspot-PK-benelux-2.png)}.ugb-7225681.ugb-header:before{opacity:0.5}@media screen and (max-width:768px){.ugb-7225681.ugb-header{min-height:200px}}@media screen and (-ms-high-contrast:active),screen and (-ms-high-contrast:none){.ugb-7225681.ugb-header{height:250px}}@media screen and (min-width:768px){.ugb-7225681 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}@media screen and (max-width:768px){.ugb-7225681 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-header__item\"><div class=\"ugb-content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e9f7fdb\" data-block-id=\"e9f7fdb\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e9f7fdb-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-4f25cbb\" data-block-id=\"4f25cbb\"><style>.stk-4f25cbb{padding-top:40px !important;transform:translateX(-15px) !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4f25cbb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4f25cbb-inner-blocks\"><p>[wpseo_breadcrumb]<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7f35227\" id=\"our-displays-at-kruidvat-and-trekpleister\" data-block-id=\"7f35227\"><h1 class=\"stk-block-heading__text\">Our displays at Kruidvat and Trekpleister<\/h1><\/div>\n\n\n\n<h5 class=\"alignwide has-medium-font-size wp-block-heading\">Kruidvat and Trekpleister like to surprise their customers with original and sharp offers. XCJ produces displays for suppliers of Kruidvat and Trekpleiser with whom the needs of their customers are priority. We have been working with the specifications and corporate identity of Kruidvat and Trekpleiser for years. Our displays always stand out and tempt, they fit in with the store image and we ensure that the campaign communication is clear to the customer at a glance. <\/h5>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill\" style=\"grid-template-columns:auto 15%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Floordisplay<\/strong><\/p>\n\n\n\n<p><em>Format:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Height, including top card: 143cm<\/li>\n\n\n\n<li>Width: 40cm<\/li>\n\n\n\n<li>Depth: 40cm<\/li>\n<\/ul>\n\n\n\n<p>At Kruidvat and Trekpleiser the displays can be designed creatively, within the framework of the drugstore chains. As long as the displays are within the permitted dimensions, they can be different in shape. The <a href=\"https:\/\/xcj.nl\/en\/vloerdisplays\/\">floor displays<\/a>are not allowed to contain side flaps because of loss of sales. XCJ makes sure that the consumer price together with the product description and content is communicated on the shelf of the display. We are familiar with the mandatory seven elements of the corporate identity and always place the barcode on the inside of the displays so that the correct product can be placed quickly.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/xcj.nl\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-425x1024.png);background-position:65% 21%\"><picture><source srcset=\"https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-425x1024.png.webp 425w, https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-124x300.png.webp 124w, https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-637x1536.png.webp 637w, https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1.png.webp 768w\" sizes=\"(max-width: 425px) 100vw, 425px\" type=\"image\/webp\"><img decoding=\"async\" width=\"425\" height=\"1024\" src=\"https:\/\/xcj.nl\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-425x1024.png\" alt=\"\" class=\"wp-image-6659 size-full webpexpress-processed\" srcset=\"https:\/\/xcj.nl\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-425x1024.png 425w, https:\/\/xcj.nl\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-124x300.png 124w, https:\/\/xcj.nl\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1-637x1536.png 637w, https:\/\/xcj.nl\/wp-content\/uploads\/2021\/08\/Vloerdisplay-Kruidvat-768x1852-1.png 768w\" sizes=\"(max-width: 425px) 100vw, 425px\"><\/picture><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 31%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Shelf display<\/strong><\/p>\n\n\n\n<p><em>Format Kruidvat:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 98cm<\/li>\n\n\n\n<li>Depth: 32,5<\/li>\n\n\n\n<li>Height: 15cm<\/li>\n\n\n\n<li>Height top card: 15cm<\/li>\n\n\n\n<li><em>Format Trekpleiser:<\/em><\/li>\n\n\n\n<li>Width: 65cm<\/li>\n\n\n\n<li>Depth: 23<\/li>\n\n\n\n<li>Height: 20cm<\/li>\n\n\n\n<li>Height top card: 15cm<\/li>\n<\/ul>\n\n\n\n<p><em>We also produce half shelf displays for non-industry production in the \u201cpromotion meter\u201d shelf.<\/em><\/p>\n\n\n\n<p>Kruidvat and Trekpleiser deploy shelf displays when giving a premium, introduction or special promotion. XCJ takes care of the obligated price indication on the bottom edge of the shelf display. We also give the removable top card a striking design that can be combined with the corporate identity of Kruidvat or Trekpleiser. Our displays suit in the store image, but stand out enough to attract the attention of consumers.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><picture><source srcset=\"https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-1024x768.jpg.webp 1024w, https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-300x225.jpg.webp 300w, https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-768x576.jpg.webp 768w, https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-1536x1152.jpg.webp 1536w, https:\/\/xcj.nl\/wp-content\/webp-express\/webp-images\/doc-root\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-2048x1536.jpg.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/xcj.nl\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-1024x768.jpg\" alt=\"\" class=\"wp-image-6709 size-full webpexpress-processed\" srcset=\"https:\/\/xcj.nl\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-1024x768.jpg 1024w, https:\/\/xcj.nl\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-300x225.jpg 300w, https:\/\/xcj.nl\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-768x576.jpg 768w, https:\/\/xcj.nl\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-1536x1152.jpg 1536w, https:\/\/xcj.nl\/wp-content\/uploads\/2021\/12\/FHM-DA-display-MW-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/picture><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>New meter display:<\/strong><\/p>\n\n\n\n<p><em>Format:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 49cm<\/li>\n\n\n\n<li>Depth: 20cm<\/li>\n\n\n\n<li>Height: 20cm<\/li>\n\n\n\n<li>Height of top card: 12cm<\/li>\n\n\n\n<li>Height shelf edge: 5,5cm minimum<\/li>\n<\/ul>\n\n\n\n<p>As a supplier you want new introductions to get the attention they deserve To do this, Kruidvat and Trekpleiser use the new meter in which products are displayed with high discounts (+\/- 50percent). The duration of the new meter price is 4 weeks At Kruidvat the new meter is always placed on a platform on which two displays are placed back-to-back. XCJ delivers the 2 displays according to the specifications. We provide striking artwork in which the consumer price is clearly visible.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:16% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"144\" height=\"300\" src=\"https:\/\/xcj.nl\/wp-content\/uploads\/2022\/01\/Clipstrip-Kruidvat-144x300-1.png.webp\" alt=\"\" class=\"wp-image-6881 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Clipstrip<\/strong><\/p>\n\n\n\n<p><em>Format:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>length: 65cm (from top of top card to bottom product on clip strip)<\/li>\n\n\n\n<li>Width articles horizontal: max 10 cm<\/li>\n\n\n\n<li>Top card: 9,5 x 8cm<\/li>\n<\/ul>\n\n\n\n<p>Clip strips at Kruidvat and Trekpleiser are used for second placement in order to stimulate impulse buying or as a presentation option for small in\/out products. These are low priced and small products which are suitable for a wide audience. A clip strip can contain a minimum of six and a maximum of twelve products and the duration is four weeks. XCJ designs the clip strips according to the specifications, with the price listed on the top card and in the drugstore\u2019s corporate identity.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 37%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Hotspot display<\/strong><\/p>\n\n\n\n<p>XCJ designs and produces hotspots for suppliers in various categories at Kruidvat and Trekpleister. Hotspots are reservable in different product groups, each with their own specifications. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OTC<\/li>\n\n\n\n<li>VMS<\/li>\n\n\n\n<li>Facial care<\/li>\n\n\n\n<li>Fragrances<\/li>\n\n\n\n<li>Baby<\/li>\n\n\n\n<li>Hair styling, body care, deodorant and bath &amp; shower<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"208\" src=\"https:\/\/xcj.nl\/wp-content\/uploads\/2022\/01\/Famosan-hotspot-display-300x208-1.png.webp\" alt=\"\" class=\"wp-image-6883 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Fragrance\u2019s hotspot<\/strong><\/p>\n\n\n\n<p><em>Example format display container<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 98cm<\/li>\n\n\n\n<li>Height: 18cm, including top card<\/li>\n\n\n\n<li>Depth: 20cm<\/li>\n<\/ul>\n\n\n\n<p>Kruidvat offers the possibility for a fragrance hotspot, in which a display is places (a whole or half meter) on the best position in the fragrance shelf. A maximum of three items can be presented per facing. XCJ designs the display following the specifications (such as the description of the article and barcode on the bottom) and in the Kruidvat house style, with possibly a communication block for extra attention value.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/xcj.nl\/wp-content\/uploads\/2022\/01\/hotspot-PK-benelux-2-300x225-1.png.webp\" alt=\"\" class=\"wp-image-6885 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>OTC and VMS hotspots<\/strong><\/p>\n\n\n\n<p>Format(<em>WxHxD<\/em> in cm)<\/p>\n\n\n\n<p>Display box:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 40cm<\/li>\n\n\n\n<li>Height: 14,5cm, including products<\/li>\n\n\n\n<li>Depth: 25cm<\/li>\n<\/ul>\n\n\n\n<p>Communication strip:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 39,7 cm<\/li>\n\n\n\n<li>Height: 8,3cm<\/li>\n<\/ul>\n\n\n\n<p>Shelf strip<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 46,1cm<\/li>\n\n\n\n<li>Height: 3,8cm<\/li>\n<\/ul>\n\n\n\n<p>Kruidvats OTC and VMS hotspots at Kruidvat offer space to a maximum of two variants of one brand. The products in these hotspots change every three to six weeks. The hotspots consist of a display bin, shelf strip and communication strip on which important information can be placed. For OTC articles, XCJ also provides the obligated disclaimer: self-care medication, ask (assistant) pharmacist for advice. The content of both the OTC and VMS hotspots change every three to six weeks.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 34%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Permanent OTC display<\/strong><\/p>\n\n\n\n<p>Format of shelf displays<\/p>\n\n\n\n<p>Display box:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 50cm<\/li>\n\n\n\n<li>Height: 15cm<\/li>\n\n\n\n<li>Depth: 23cm<\/li>\n<\/ul>\n\n\n\n<p>Top card OTC display<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 49,5cm<\/li>\n\n\n\n<li>Height: 30cm<\/li>\n\n\n\n<li>Depth: up to 0,5cm<\/li>\n<\/ul>\n\n\n\n<p>The permanent OTC displays of Kruidvat and Trekpleiser can be filled with yourself care products. For example, a combination of season related products (flu or hay fever). The permanent display with top card holder consists of 4 shelf displays and they have enough space to communicate important product information. XCJ designs the display bins and top card according to the required seven elements of the corporate identity of both drugstore chains. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/xcj.nl\/wp-content\/uploads\/2022\/01\/vogel-OTC-rek-display-300x225-1.jpg.webp\" alt=\"\" class=\"wp-image-6887 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><strong>Babyhotspot<\/strong><\/p>\n\n\n\n<p><em>Format<br><\/em>display box<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 98cm<\/li>\n\n\n\n<li>Height: depending on the products<\/li>\n\n\n\n<li>Depth: 43cm<\/li>\n<\/ul>\n\n\n\n<p>Communication blocks<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 20-25cm<\/li>\n\n\n\n<li>Height: depending on the products<\/li>\n\n\n\n<li>Depth: 43cm<\/li>\n<\/ul>\n\n\n\n<p>Top card<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Width: 98cm<\/li>\n\n\n\n<li>Height: 40cm<\/li>\n<\/ul>\n\n\n\n<p>KrKruidvat offers the possibility to place a shelf display at one meter in the heart of the diaper area. This hotspot for your products in the baby category can be used to provide information about for example new introductions or to place folders and brochures. A top card is mandatory and can give more information on the communication strip. XCJ designs and produces the displays for the baby hotspot according to the specifications and takes the required 7 elements of the Kruidvat into account.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/xcj.nl\/wp-content\/uploads\/2022\/01\/vogel-OTC-rek-display-300x225-1.jpg.webp\" alt=\"\" class=\"wp-image-6887 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-85f1d6f\" data-block-id=\"85f1d6f\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our displays at Kruidvat and Trekpleister Kruidvat and Trekpleister like to surprise their customers with original and sharp offers. XCJ produces displays for suppliers of Kruidvat and Trekpleiser with whom the needs of their customers are priority. We have been working with the specifications and corporate identity of Kruidvat and Trekpleiser for years. Our displays [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6932","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>[wpseo_breadcrumb] Our displays at Kruidvat and Trekpleister Kruidvat and Trekpleister like to surprise their customers with original and sharp offers. XCJ produces displays for suppliers of Kruidvat and Trekpleiser with whom the needs of their customers are priority. We have been working with the specifications and corporate identity of Kruidvat and Trekpleiser for years. Our displays always stand out and tempt, they fit in with the store image and we ensure that the campaign communication is clear to the customer at a glance. Floordisplay Format: Height, including top card: 143cm Width: 40cm Depth: 40cm At Kruidvat and Trekpleiser the displays&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"xcj","url":"https:\/\/xcj.nl\/en\/author\/xcj\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/pages\/6932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/comments?post=6932"}],"version-history":[{"count":5,"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/pages\/6932\/revisions"}],"predecessor-version":[{"id":7251,"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/pages\/6932\/revisions\/7251"}],"wp:attachment":[{"href":"https:\/\/xcj.nl\/en\/wp-json\/wp\/v2\/media?parent=6932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}